Proper Timing: Does It Really Count In Email ... - The Web Executive

In today?s fast paced environment, most businesses consider email marketing as an effective online marketing tool when used appropriately to their chosen target consumers. In fact some expert marketers do advice that proper timing should be observed when sending email campaigns in order to achieve better client feedback returns and more positive results in sales performance.

To help you achieve your desired marketing goal targets, here are some of the most preferred times or schedules in a day that have been proven to work tremendously to most advertisers when sending emails are concerned:

1.????? Send emails daily in the mornings

Some businesses who use email marketing to promote their products or services do send emails preferably in the morning everyday around 8 am to 9 am. They feel that at this specific timeframe in the morning, people are more eager to open up and check their emails, so your email marketing campaign has a bigger chance of being read and getting the desired reply.

2.????? Send emails before the week ends like Friday

If you are into events or other recreational activities promoter, sending emails before the weekend specifically on Friday afternoons is the best time to get your message loud and clear to your online users. So, if you organizing a mini-concert or show in your local area, sending it by Friday afternoon will help your chosen consumers plan ahead of time their activities for the weekend. You can be assured that to those email recipients you have sent the message a bigger number of attendees is most likely achievable.

3.????? Send email 2 to 3 times in a day

This kind of email marketing strategy would work best if you are promoting different deals or discounts online in a day. Most online travel agencies and other group-on deal sites that are gaining popularity do send emails one in the morning and another in the afternoon before their prospective clients log-off from their computers or laptops and head off to their homes. Again, try to limit your emails in a day, so that your chosen target consumers will not feel harassed or bombarded with constant messages from your company. Sending emails at a specific time of the day give your subscribers something to look forward to especially if they are related to their much awaited hottest deal of the day.

4.????? Send emails when a new or latest event is coming

To all online readers of news updates, subscribers would highly appreciate when your emails are delivered as soon as any news event or update hits the circulation. For sure, your email subscribers would want to receive something that is totally relevant and fresh, meaning they are one of those who have the luxury to hear it first online.

5.????? Send emails during break time (lunch break)

Another proper timing or scheduling of sending your email marketing campaigns is during break time like lunch break. This is an ideal time where your online users have the chance to check over their emails while enjoying their favorite meal before resuming back to their work or activity.

The above time schedules are just examples of other advertisers who also use email marketing as one of their online advertisements to connect to their clients. Check out for yourself what is ideal for your type of business and from their find a suitable time, wherein you can send your emails. Remember, like the other promoters, one thing you should always think first is how to have your emails the chance to be opened, read and replied.

Not all who tried this marketing strategy succeeded, but there is no harm in trying this method for a change. To see if your email marketing strategy works accordingly, there are ways to check like the traffic analytics and open rates which allow you to verify if your campaign is performing well.

For others, it?s the actual volume of total email messages sent that creates the desired traffic lead. Well, hope you got some pointers on email marketing. Right timing counts most when you know who your target consumers are and what would be their usual routine or activity in a given day. Goodluck.

Tagged business, E-mail, Email marketing, Internet marketing, marketing, Marketing and Advertising, marketing strategy

About Doree Lyn Nuguid

Doree is an article writer and blogger by passion, an entrepreneur at the same time. At the moment, an active online freelance writer offering her expertise in writing related to the business, marketing and finance sectors.

View all posts by Doree Lyn Nuguid ?

bowl schedule barry bonds hazing colton harris moore hurd hurd christopher hitchens